Sounds more to me like PSA has been lured into a trap. They think if Renault and Carlos Ghosn can rescue a fat mismanaged Japanese car company then they can too. But they don't have a genius like Carlos that I've ever heard of.
Could be the end of PSA by the time its done. DC at least had the brains to bail out before they were sucked dry. It'll be interesting to watch what happens.
Dave Towle
> Subject: Peugeot-Mitsubishi Tieup
>
>
> Details are sketchy at the moment, but the following is known at this
> point:
>
> 1. PSA and Mitsubishi will cooperate on the building of 4 wheeled
> vehicles, most notably, SUVs.
>
> 2. PSA will invest a considerable amount of money in Mitsubishi.
> This appears to be in the 2 billion dollar region.
>
> 3. PSA and Mitsubishi will cooperate on the design and building of a
> new line of cars.
>
> Folz, the Chairman of PSA, travels to Tokyo next week to sign an
> agreement.
>
> My speculation is Peugeot returns to the USA. SUVs are overwhelmingly
> American. Why would PSA sign an agreement of this nature unless they
> were returning to the major SUV market? My hunch is that PSA will
> supply bodies and Mitsubishi will supply engines and do assemblies at
> the plant in Illinois which is very underutilized.
>
> Stay tuned for more details as they become available.
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Received on Fri Jan 28 17:23:31 2005
