Mitsu fell into their own trap. They were much more aggressive and
long-term on their zero down, zero interest deal.
They've done a LOUSY job of branding. What does Mitsubishi mean? What
do you think of when someone says Mitsubishi?
Some people know of the daring VR4 hotrods of the early 90s. Some
people know of the Eclipse and Spyder. But their marketing is almost as
bad as Infiniti's.
That coupled with a general lackluster lineup spelled disaster on the
showroom floor.
I don't think M-B was in a position to change that.
One thing is for sure, I'd rather trust Peugeot's ability to craft a
brand than Mitsubishi. Although we all know how far Peugeot must go to
regain their trust with the American buyer. If Hyundai can come back
from the dead, then surely a well known, historically significant
carmaker such as Peugeot can.
Too bad PSA eviscerated Citroen. Citroen has some sexy proven
technology and designs that seem gone from today's offerings. Peugeot
needs "the vision thing"...
-----Original Message-----
From: David Towle [mailto:davidtowle@mail.com]
Sent: Friday, January 28, 2005 5:21 PM
To: peugeot-L@yahoogroups.com
Subject: [Peugeot-L] re Peugeot-Mitsubishi Tieup (or Trap?)
Sounds more to me like PSA has been lured into a trap. They think if
Renault and Carlos Ghosn can rescue a fat mismanaged Japanese car
company then they can too. But they don't have a genius like Carlos
that I've ever heard of.
Could be the end of PSA by the time its done. DC at least had the
brains to bail out before they were sucked dry. It'll be interesting to
watch what happens.
Dave Towle
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Received on Fri Jan 28 23:05:12 2005
