[Peugeot-L] PSA closes UK Plant - a sad day for British auto industry

From: hugo_steincamp <hsteincamp_at_hotmail.com>
Date: 04/24/06


LONDON: French carmaker PSA Peugeot Citroen plans to close its plant in the west Midlands and eliminate 2,300 jobs, it said today, dealing another blow to Britain's fading glory as a carmaking centre.

The world's sixth-largest carmaker, which has been battling with sluggish sales at its main markets in western Europe, said high costs meant it could no longer afford to carry on investing in the Ryton plant near Coventry.

PSA said it would consult trade unions over the closure in Britain's traditional manufacturing heartland where carmaker MG Rover's collapse last year cost 5,000 jobs.

The company said it would provide a support package for staff and would aim to help as many workers as possible find alternative employment.

Britain's car manufacturing industry has had to contend with fierce competition from overseas carmakers and cheaper manufacturing costs in emerging markets.

US automaker Ford, which owns the luxury brand Jaguar, cut jobs and scaled back production in England in 2004.

PSA, which has been expanding output in low-cost eastern Europe, said it would close the Ryton plant in two phases. The factory's two working shifts would move to a single shift in July 2006, with production halting by mid-2007.

AdvertisementAdvertisementPSA Chief Executive Jean-Martin Folz told BBC television that Ryton had to close because its distance from suppliers on the European mainland meant its costs were higher than those of any other plant in the PSA group.

Modernising the factory to enable it to build a new model would have cost 250 million euros ($NZ490 million), he said.

"But even after these investments, Ryton would have stayed the most expensive plant in our organisation," he said.

"This is the only decision we could make. We have been looking at it from every angle, and there was no way to maintain an economic production in Ryton," he added.

Built in 1939, the Ryton plant assembles the Peugeot 206 model. Output totalled 130,000 vehicles in 2005, according to PSA's Web site.

RYTON RAN OUT OF TIME PSA shares closed up 0.4 percent at 50.25 euros, outpacing the DJ Stoxx European car sector index, which slipped 0.5 percent. The stock has lagged the index by more than 12 percent this year.

Kepler Equities analyst Patrice Solaro said that, while the closure was expected, it had still come sooner than expected and was therefore taken as a positive step by Peugeot shareholders. Solaro has a "buy" rating on Peugeot shares.

A London-based car analyst, who declined to be named, said the Ryton plant had seemed doomed because PSA had not earmarked any more investments or products for it beyond the 206 car, whose successor 207 model has already been launched.

The analyst said PSA might have to take a restructuring charge of less than 100 million euros, but the company said it was too soon to comment on this.

Professor Garel Rhys, director of the Centre for Automotive Industry Research at Cardiff Business School, told BBC television that the future of the Ryton plant had looked uncertain for some time.

"It's very much an assembly operation. They almost just received kits from the continent and then put them together in the UK. There's very little actual British content other than the labour and a few components," he said.

Prime Minister Tony Blair's official spokesman said regional agencies such as the West Midlands Development Agency and Job Centre Plus were engaged to provide support and retraining opportunities. The Department of Trade and Industry was also speaking to PSA.

"We recognise this will be a deep concern to those involved. It is helpful, however, that there is at least a timescale ... which will allow some people to begin the process of readjustment," he told reporters.

Asked if Britain was still sustainable as a manufacturing centre, he said:

"There are 200,000 jobs in the UK related to the automotive industry. There are more global brands who produce all or part of their products in the car industry in this country than in any other EU country."

Still, a local business leader added that the Ryton closure could have a devastating effect on the local economy.

"This is a massive blow and signals the end of volume car manufacturing in Coventry," said Alan Durham, a director of the Coventry and Warwickshire Chamber of Commerce.

PSA currently has 209,000 staff worldwide, of which 7,500 are based in Britain, a spokesman said.

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