Here is an artcle from the UK on a survey that PSA did. A finding of interest to me was the
statistic saying "1 in 5 admits a car's appeal decreases the more people have one". Put
me in that group.
http://www.easier.com/view/News/Motoring/Peugeot/article-60801.html
What you drive is a reflection of you
17 July 2006
Summer is the season for posing – but you can forget designer labels, expensive
sunglasses and tiny celeb-style dogs to boost your street cred, it's a car to be seen in
most of us are after.
According to new research conducted by Peugeot, one in four Brits (26%) dream of being
seen in a car which turns other people green with envy and one in five (21%) even
confesses to checking out their reflection in shop windows as they cruise along.
When drivers do catch a glimpse, what they drive has a big impact on how they think they
are perceived. A fifth (19%) say it seriously boosts their confidence to be seen in a stylish
vehicle, with a third (33%) of men needing their car to be admired by passers-by.
What's more, unlike Del Boy who was never too shy to been seen in the famous yellow
three-wheeler, it appears today's drivers are very particular. One in five (21%) owned up to
having been embarrassed by a car they were driving, while one in 10 said they had ducked
down in their seat to avoid being recognised. One in 20 even admitted to taking a different
route to avoid being noticed – that's 1.2 million cars going out of their way to save face!
Andy Sutton, marketing director at Peugeot, commented: "What you drive says a lot about
you, so a large proportion of people understandably don't just want a `me-too' kind of
car. One in five drivers admits a car's appeal decreases the more people have one. Style is
also of key importance, with most people acknowledging that respect and admiration for
what they drive is important to them.
"Once individuals have made their choice and purchased a car, their moment of reflection
and pride can come, quite literally, when they catch a glimpse of themselves in building or
shop windows, our research seems to show!
"Here at Peugeot, for example, we too have attracted a huge amount of interest in the new
407 Coupé from executives, who want the attributes of a Saloon, but with the Coupé style
and other striking features, to help them draw those admiring glances they're after."
Regional differences
People in the North West are most likely to want to be seen in a car which is admired as
they go past (36%)
Drivers or passengers in the North West and Greater London are most likely to admire
themselves in windows (30% and 25%). People in the North East are least likely
Londoners are most likely to gain self-confidence from a nice car (21%), but neighbours in
the South East and East Anglia are least likely (12%)
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Received on Wed Jul 19 09:27:02 2006
