Re: [Peugeot-L] PSA Survey- What you drive is a reflection of you

From: Bill Branch <billbranch_at_verizon.net>
Date: 07/19/06

Naturally, I concur with Paul about the Mi16, and, if I may add, I particularly love the engine sound, although some people like things a bit quieter. I'm half deaf, but smart enough to have figured out one thing: Not many drivers get aggressive around me, perhaps it would be the stigma of having been dusted off by a Peugeot they'd have to face. I love my other Peugeots, too, for other reasons, but the Mi16 the most because it's nasty. Bill

  • Original Message ----- From: Bill To: peugeot-L@yahoogroups.com Sent: Wednesday, July 19, 2006 12:09 PM Subject: [Peugeot-L] PSA Survey- What you drive is a reflection of you

  Here is an artcle from the UK on a survey that PSA did. A finding of interest to me was the   statistic saying "1 in 5 admits a car's appeal decreases the more people have one". Put   me in that group.

  http://www.easier.com/view/News/Motoring/Peugeot/article-60801.html

  What you drive is a reflection of you   17 July 2006

  Summer is the season for posing - but you can forget designer labels, expensive   sunglasses and tiny celeb-style dogs to boost your street cred, it's a car to be seen in   most of us are after.

  According to new research conducted by Peugeot, one in four Brits (26%) dream of being   seen in a car which turns other people green with envy and one in five (21%) even   confesses to checking out their reflection in shop windows as they cruise along.

  When drivers do catch a glimpse, what they drive has a big impact on how they think they   are perceived. A fifth (19%) say it seriously boosts their confidence to be seen in a stylish   vehicle, with a third (33%) of men needing their car to be admired by passers-by.

  What's more, unlike Del Boy who was never too shy to been seen in the famous yellow   three-wheeler, it appears today's drivers are very particular. One in five (21%) owned up to   having been embarrassed by a car they were driving, while one in 10 said they had ducked   down in their seat to avoid being recognised. One in 20 even admitted to taking a different   route to avoid being noticed - that's 1.2 million cars going out of their way to save face!

  Andy Sutton, marketing director at Peugeot, commented: "What you drive says a lot about   you, so a large proportion of people understandably don't just want a `me-too' kind of   car. One in five drivers admits a car's appeal decreases the more people have one. Style is   also of key importance, with most people acknowledging that respect and admiration for   what they drive is important to them.

  "Once individuals have made their choice and purchased a car, their moment of reflection   and pride can come, quite literally, when they catch a glimpse of themselves in building or   shop windows, our research seems to show!

  "Here at Peugeot, for example, we too have attracted a huge amount of interest in the new   407 Coupé from executives, who want the attributes of a Saloon, but with the Coupé style   and other striking features, to help them draw those admiring glances they're after."

  Regional differences

  People in the North West are most likely to want to be seen in a car which is admired as   they go past (36%)

  Drivers or passengers in the North West and Greater London are most likely to admire   themselves in windows (30% and 25%). People in the North East are least likely

  Londoners are most likely to gain self-confidence from a nice car (21%), but neighbours in   the South East and East Anglia are least likely (12%)    

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