OnProblem with that is most Mistu stores are lesser brands rarely seen as
stand-alone dealerships. Ex: John Smith's Dodge/Chrysler, Kia and
Mitsubishi. This is the same way Peugeot screwed the pooch the first time
around. You'll never compete against the good iron; BMW, M-B, Audi like
that. They'd be lucky to compete with Saab/Volvo.
The way I see doing it is to demand stand-alone stores or high-end stores
(like Ferrari, Lotus, etc.). Pick 18 or so major metro markets.
The last thing you need are salesmen upselling Kia owners to Citroen or
Peugeot owners to Chrysler 300s.
PSA products need to be positioned as mainline cars. Sell Citroen up high
and Peugeot a step below. But not bracketed by Domestic and Korean brands.
Tricky business. They probably don't have the stomach for a lot of trial
and error. A hundred ways to fail and only a few to succeed. Taking on
current Mitsu dealers is a bad move. Their distribution/parts network, yes.
But Mitsubishi got sideways in part because of it's positioning. You don't
see Nissans, Hondas, Mazdas or Toyotas sold that way.
K o l l
87 S 5sp
(Crappy looking vehicle, but that's another subject!)
- Original Message -----
From: "p404c" <tippett@shaw.ca>
To: <peugeot-L@yahoogroups.com>
Sent: Saturday, November 04, 2006 5:51 PM
Subject: [Peugeot-L] Re: peugeot 4007 - on peugeot.com now
Right, and the 4007 is unbelievably ugly, at least the nose
is......the Citroën C-Crosser is far, FAR better-looking.
I have been thinking that Peugeot/Citroën-Mitsubishi dealerships would
be a decent idea in North America, a cheap way for PSA to get back in
the market.
Mike Tippett
404 Coupé Injection
405 DL
smart fortwo cdi pulse cabriolet
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Received on Sat Nov 4 20:56:37 2006
